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Celebrating 10 years of 

Nike X Triple Threat





From our very first event in 2009 to our upcoming collab on the NBA All-Star game,

Triple Threat goes WAAAAY back with Nike and Jordan Brand. 

It started in 2009. Pretty soon, we were teaming up with Nike and Jordan Brand all over — from Chicago to LA and Wyoming to Brooklyn, and all kinds of stops in between. We’ve got thousands of kids moving with former First Lady Michelle Obama. We’ve built bots with thousands at the Zoom League. We’ve run insane obstacle courses with rapper/actor Common. We’ve done flips with Olympic Gold Medalists.

Peep below for a brief overview of some of the awesome ish we’ve done with the Swoosh and the Jumpman.

Aug. 2009

Nike ‘More than a Game’ w/ LeBron James

Feb. 2010

Nike Call to Greatness Black History Month (BHM)

June 2010

Nike SPARQ programming (10 years strong)

July 2010

Nike 6.0 Dew Tour

Sept. 2010

Nike & B.E.T. Basketball Camp

Feb 2011

Nike BHM Chicago

Feb. 2011

Nike BHM Triple Threat fundraiser at Succezz

June 2012

Nike Chi-League Chicago

June 2012

Nike #MakeTheRules w/ Olympic Gold Medalist Shawn Johnson

October 2012

Nike Hyperwarm celebrity game

Feb 2013

Nike x Michelle Obama’s Let’s Move campaign

October 2013

Nike Training Club Experience

February 2014 

#TakeFlightChi NBA All-Star Event

August 2014

Nike World Basketball Festival  – ‘Learn Your Game’ Featuring Common & DeRay Davis

September 2014

Nike North America Basketball Offsite Retreat

January 2015

Nike Zoom League Coaches Clinic

February 2015

 Nike ‘Learn Your Game’ program

February 2015

Nike Zoom League NYC

June 2015

Nike Learn Your Game graduation

August 2015

Jordan Brand x Triple Threat WINGS partnership

October 2015

Jordan Brand North American offsite @ WINGS

October 2015

WINGS program Launch

October 2015

Jordan Brand Station 23 grand opening

February 2016

Nike Zoom League NYC

April 2016

Jordan Brand Station 23 NFL Draft event

August 2016

Nike Chi-League basketball camp

August 2016 

WINGS year 2 launch

September 2016

Jordan Brand x Nike execs @ WINGS

February 2017 

Nike Equality Chicago

April 2017

Jordan Brand Classic NYC

April 2017 

Undivided – Jordan Brand WINGS graduation

October 2017

WINGS T-shirt launch at Station 23

March 2018

Nike Equality NYC

April 2018

Jordan Brand Classic NYC

September 2018

Nike ‘Girls in Sport’ focus group

February 2019

NBA All-Star Game